Start with a Plan of Attack
Developing a marketing strategy for your mobile
event app may feel like just another item on your
to-do list, but it will set you on the right path from
the start. Putting the time in upfront to plan will
save countless hours when marketing the app and
will ensure the highest adoption and engagement.
Beyond attendees, make sure all speakers,
exhibitors, and sponsors know about your app.
Add it to your registration site, newsletters, and
social media blasts. If no one knows about the
app, then they can’t use it very effectively.
The mobile event app you choose should be
user-friendly, but some people may be tech noobs.
Highlight the features that makes your chosen
app great—like personalized schedules, sessionlevel
interactivity, and gamification—so users are
aware at every level.
70% of event participants and 87% of
frequent participants see pre-event
communications as an important event
If you want to know more about an event app engagementt?
Contact firstname.lastname@example.org Digital event specialist